Case Study

Local startup wants to understand design and user engagement with its innovative personal safety device.

Before the device was created, we assessed unmet needs, design, use cases, and social responsibility.  Girls/women aged 10-80 living in high-crime areas used the prototype for 3 months.  

The company learned how to fine-tune future iterations, and how to adapt and bring the device to parts of the world for cultures that stay safe through community protection instead of electronic police/authority alerts.